1) What made you want to become a photographer?
My schooling was actually catered towards becoming a physiotherapist, until I did a co-op placement at a physiotherapist office and found myself bored and not wanting to go into work everyday. I then realized that I didn’t want a 9 – 5 job, I wanted to be out and creating something. My grandfather and mum got me a camera to distract me from a hardship I endured in high school, and I then decided to change my hobby into a career.
2) What do you enjoy about working with The Numa Network?
Numa is amazing to work with. They have such a large clientele and all of their models are inspiring…but what I love most about Numa is the look and environment that they create. Their look is natural, soft, and genuinely beautiful. There is something absolutely striking about each Numa model that differs from your standard fashion model. In the short months I’ve been working with Numa, the opportunities have been endless!
3) How do you educate yourself to take better pictures
I am currently finishing up my Bachelor of Photography. Focussing my studies on a full 4-year Bachelor’s Degree in the art form has been tiring, stressful, but ever so rewarding. I am constantly looking for feedback, and have learned to constantly push myself in every aspect of the final photograph: the concept, the lighting, the styling, and post-production retouching and editing.
4) Whose work has influenced you most?
If I had to choose just one photographer that has influenced my work the most, its Annie Leibovitz. Her work forces a merge between fine art and portraiture, portraiture and fashion, and fine art and fashion. Other names that have inspired me recently are Hilary Gauld (who I completed an internship with this past summer), Karolina Kuras, and Lindsay Adler. Women are changing the photography industry and each and every one of them have something new to bring to the art form.
5) What is the one thing you wish you knew when you started taking photos?
This is a tough question! There are so many things I’ve learned that would have made starting out easier, but I think the most important thing I wish I knew when I started taking photos is that photography isn’t perfect. Everything can be improved upon, technically or compositionally, or conceptually. I used to get so upset with myself when the slightest element was out of focus, the crop was slightly off, and so on. I’ve learned now that these little “imperfections” are what makes an image extraordinary.
Photographer: Ashley Ciona